Customer effort is a mix of customers’ subjective feelings and what they objectively experience during interactions with your business. Measuring and red...
Last week, we were excited to contribute to the conversation at CCW Digital’s online conference, Customer Experience Challenges, Trends, and Innovations....
We recently discussed why measuring customer effort is important and how it’s different from surveying customer effort. This post introduces a five-step ...
We recently discussed why high-impact CX needs high-impact measurement that clearly supports CX goals. This post focuses on measuring customer effort.