by Jessica | Nov 13, 2024 | CX, GenAI, Marketing, Technology
navigating the maze of customer touchpoints As customer journeys grow more intricate, the ability to map, understand, and respond to a diverse range of touchpoints has become essential for competitive growth. The traditional CRM, once focused on basic data management,...
by Jessica | Oct 24, 2024 | CX, GenAI, Marketing, Technology
Why a customer-centric market requires tighter alignment In an era where customers have more choices than ever before and can easily switch brands, businesses must work harder to engage customers in meaningful ways. Failing to deliver a cohesive experience risks not...
by FRAME AI | May 29, 2024 | Marketing
Enterprises have heavily invested in data infrastructure in recent years, focusing primarily on structured data. However, unstructured data—like written and verbal customer interactions—remains largely untapped and holds immense value. Stream-Trigger Augmented...
by FRAME AI | Aug 9, 2023 | Marketing
Lots of organizations struggle to manage their data in a way that enables efficient processing and activation of insights from different sources and applications to meet their D&A requirements. Why? The rise in data and application silos in the last decade is old...
by FRAME AI | Mar 23, 2022 | Marketing
For many businesses, Support interactions represent the only human interaction they have with their customers. According to Zendesk, 78% of senior company leaders agree that support agents play a vital role in customer retention. Needless to say, it’s critical to make...
by FRAME AI | Mar 8, 2022 | Marketing
If you work in technology, chances are you’ve at least heard about product-led growth. Product-led growth (PLG to its friends) means keeping your product at the core of your customer experience. That sounds natural enough, but since products aren’t perfect, it’s also...